Brand identity
Logo and its variants, palette, typefaces, usage rules. Delivered as vectors, with the monochrome and small-size versions.
Design
UI UX design and brand identity
Brand identity, print and interfaces designed together: a logo, guidelines, mockups and a design system your developers can build from without guessing.
2008 — year we started
Paris 8e — team on site
Source code — delivered, it is yours
The need
A consistent brand, and interfaces that can be built
An identity is usually made once, then drifts. The logo exists in four slightly different versions, the brochure does not use the colours of the website, and every new screen invents its own margins. Two years in, nobody knows which version is the reference, and the time spent settling those questions costs more than the guidelines that should have been written at the start.
IDEALOGY works on both sides of the same subject. The brand first: logo and its variants, palette, typefaces, business cards, letterhead, brochures, flyers and exhibition material, with the files ready for the printer. Then the interfaces: user journeys, site structure, responsive web mockups, mobile apps that follow iOS and Android conventions, and business software whose dense screens need particular care.
The deliverable that changes everything is the design system: named components, defined states, spacing and type scales, rules for behaviour on small screens. A developer should be able to build a screen without calling us to ask what happens when a disabled button is hovered. So we design in components, and we hand over the source files with the documentation that goes with them.
Services
What we design
Brand and interface can be handled together or separately, depending on what already exists on your side.
Stationery and print
Business cards, letterhead, brochures, flyers, posters and roll-up banners. Files at the right dimensions, with bleed and colour profiles included.
UX and user journeys
Site structure, screen-by-screen journeys, content priorities. We test the mockups with real users when the project justifies it.
Web interfaces
Mockups of every page on desktop, tablet and mobile, with the real states: loading, error, empty list, text that runs too long.
Mobile and desktop apps
Screens that follow iOS and Android conventions, and business software interfaces where information density matters more than effect.
Design system
Components, colour and spacing tokens, grid and typography documented — the base your developers build on without improvising.
How we work
How a design project runs
Four stages. The visual decisions are signed off early, while changing your mind still costs nothing.
- 1
Scoping and audit of what exists
What you already have, what your customers understand about you, what your competitors do. Deliverable: a written creative direction, approved before anything is drawn.
1 week - 2
Art direction
Two or three complete visual routes applied to real material, not mood boards. You choose one, we refine it.
2 weeks - 3
Mockups and design system
Rolled out across every screen and every piece of material, then the system itself: components, states, spacing, typography.
3 to 6 weeks - 4
Handover and follow-up
Source files, brand guidelines and print exports handed over, then a review of the screens once the developers have built them.
Ongoing
Deliverables
What you receive
Everything is delivered as editable source files, not only as images:
Logo and variantsDocumented design systemBrand guidelinesBusiness cardsLetterheadBrochures and leafletsFlyers and postersResponsive web mockupsiOS and Android screensBusiness software interfacesCustom iconsPrint-ready files
Example project
A concrete example
Example — to be replaced by a real project
Brand rework and interface for a business software product
Three versions of the logo were in circulation, and every screen in the software had its own buttons. We reworked the identity, produced the stationery and the brochures, then built a design system of 40 components on which the technical team now develops every new screen.
40
documented components
−45 %
time to build a screen
9 weeks
from audit to handover
Budget
What a design project costs
The price depends on the number of items, the number of screens and how deep the design system goes.
Full brand identity — from
3 500 €
Indicative figure for an identity and its stationery. Interface mockups and the design system are priced on the number of screens. Fixed-price quote after scoping.
- Audit and creative direction
- Routes applied to real material
- Source files and usage guidelines
- Print-ready exports
How it is priced
Design is priced per project
A brand identity, a design system or the screens of an application have no list price: it depends on how many surfaces are involved, the level of finish and what already exists on your side.
Custom quote
On quote
- Brand identity and design system
- Web and mobile interfaces
- Source files handed over
- Firm fixed price after the scoping phase
The source files are handed over to you. A monthly design retainer is possible for clients we work with over time — just ask.
FAQ
What people ask us most
Do you deliver the source files?
Yes, every time: mockup files, the logo in vector format, print-ready exports and the usage guidelines. You can then develop your identity in-house or with another supplier, without having to ask us for anything. We keep no file that would leave you dependent on us.
Do you handle print as well, or only web?
Both, and most often together, because a brochure and a website that contradict each other weaken the same brand. Business cards, letterhead, brochures, flyers, posters and signage are delivered at the right dimensions, with bleed and colour profiles. We deal directly with your printer if you want us to.
Can we keep our current logo?
Of course, and it happens often. Many projects consist of keeping the logo and building what is missing around it: palette, typefaces, usage rules, variants and printed material. We will tell you plainly whether the logo holds up technically at very small sizes, in monochrome and on a dark background.
How do developers pick up the design?
Through the design system: named components, defined states, spacing and type scales, documented responsive behaviour. We then review the first screens they build to correct any drift. That review is what prevents things from sliding three months later.
See also
Related services
Let's talk
Show us what you use today
Logo, website, brochure or software screens: thirty minutes is enough to say what is worth keeping, what needs reworking and what that represents.